Thursday 11 November 2010

MA.STRUM - A Heavyweight Brand

David Haye clearly appreciates that while those sparkly shorts may cut it in the ring, the outside world isn’t quite so forgiving.

The World Heavyweight Champion is seen here sporting MA.STRUM’s Officer Military Field Jacket, which boasts state-of-the-art features for first-class style and functionality, making it one of the hottest items in men’s fashion today.

Combining the archives of pivotal designer Massimo Osti (CP Company, Stone Island) with pioneering high-tech fabrics and designs, MA.STRUM really shows the sportswear market how outerwear should be made, with great attention to detail and a passion for fabric development and research.

David Haye wearing the MA.Strum Officer Military Field Jacket

Osti’s son Lorenzo obviously has a tough act to follow, and could have been forgiven for pursuing a life of fishing over fashion, but he’s stepped up to the plate and employed the vision and design skills of Donrad Duncan to brilliant effect.

The result is a range of fantastically stylish and exciting garments with embedded accessories such as underarm metal breathable grommets, which are far snazzier than they sound, and a highly collectible and historic quality to them.

David “The Hayemaker” Haye will be battling (or battering) Audley Harrison this Saturday in the first all-British World Heavyweight Title Fight in seventeen years. As a heavyweight advocate of a heavyweight brand, he’s definitely got our support!

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